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If you want to grow an audience, have a following, gain credibility and end up going full-time online, then you need to be blogging. It’s not hard to see why blogging is important, but what might be challenging is being unique in a sea of content that just continual grows by the millions each day. Here are some tips to blog for business.
Your Ideal Reader and Ideal Customer Should be the Same.
You want to attract people that will be loyal to you and be your biggest fans. These are the people that will read your content, sign up for your email list and webinars, and buy your digital products and services or whatever else you have to sell. A successful site can have people coming back day after day. The more people are familiar with you the more likely they are to buy from you.
When creating content, think of your ideal reader and ideal customer as one in the same. When preparing posts, consider how to get your audience ready to purchase, typically through a sales funnel lead by your content.
It might be nice to have an online diary or write about random things but that is not how you blog for business. You should be planning every post with how it will solve a problem for your reader. All of your content should link together.
Blog for Your Audience
Readers really don’t care about you and your personal life. They are selfish and they come to your blog to gain information. You have to help people solve a problem and give them a reason to care. Whether it’s education, insight, or entertainment, give your readers something that’s worth their while.
It becomes much easier to promote your products this way because your readers will trust you (and you should be trustworthy!) If you are helping them along, they will share your posts, and eventually work with you down the road.
Everything has already been done before, pretty much. You need to have a unique take on these ideas. When you are looking at blog posts for inspiration, try to have a different spin, add your own information, and don’t plagiarize. You don’t want to blend in with the crowd.
You have an awesome opportunity to do something in your own unique voice when blogging. Take the road less traveled and while it may have been walked once or twice, try to forge your own path. Give your audience a reason to remember you. See it as something to challenge yourself with creatively.
Share Your Knowledge
One of my first English teachers in school said to “Write what you know.” This is still true for me today. I write about blogging because I am constantly reading about it and doing it. I write about freelance writing because it was how I started making money online. You want to share something you know about with your audience and help them! (I know I am driving this point home, bare with me.) You might have imposter syndrome when you are first starting out but don’t. You don’t necessarily have to be an expert, but you do need to do research if you aren’t.
Blog about things in your industry and strive to learn more as you go. If you think you don’t have anything to teach, you’re wrong. We all have something that we can share with the world. If you really think you don’t, then share your journey of learning something new. You’ll end up continuing your own education and becoming even more knowledgeable about your field.
You probably won’t see success with blogging until about the one year mark. (Maybe you’ll be lucky, who knows.) You do however want to stay consistent about putting out content because your readers are expecting to hear from you. This also helps you rank in terms of SEO.
You want to have a consistent posting schedule, this can be daily, or even just once a week, just stick to it.
There isn’t one set formula for success with blogging, however, you can get things more in your favor by writing for your audience, producing content that is going to help them, staying original, and maintaining consistency.
How has your blog benefited your business? Let me know in the comments below.
Are you looking to start a blog?
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This post was proofread by Grammarly.
If you are interested in starting a blog of your own, I created a tutorial that will help you, How to Start a Blog. If you are asking yourself “Can you seriously make money blogging?” My main tip is to be self-hosted. This is essential if you want to monetize your blog. It also makes you look more professional to companies you will partner with. Blogging income won’t happen unless you are self-hosted. You can pick from these links: Bluehost, or HostGator.
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