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The house I grew up in had a huge garden that my Mom and Dad designed. I spent a lot of Summer days weeding that garden. If you don’t take care of your weeds, then your garden won’t have a successful harvest. The weeds will take all the nutrients and you’ll have less of a desired outcome. You need to weed your garden, even though you probably don’t want to.
You might say that an email list is a bit like a garden. You have to nurture it to get the results you want. You need to know what your readers need and deliver as much value as you can. When you take care of your email list, the results are worth it.
You’ll need to delete cold subscribers that aren’t opening your email. They might have lost interest, and in that case, they need to go.
Why do I have to remove my inactive subscribers?
Mail providers look at how many of your emails are opened and deleted without opening. You might get flagged as spam if no one is opening your emails. When that happens, your engaged email subscribers may stop seeing your emails as well. Slowly but surely, your email list withers away and eventually dies. Pruning your cold subscribers helps keep your engagement rates up.
So what should I do?
Run a re-engagement sequence, and then if your subscribers are still cold after that, delete them.
It's actually really simple with MailerLite, they have great automation tools.
MailerLite is the email service provider I use for my website.
The tutorial walks you through exactly how to delete people you no longer want on your list.
An email list is one of the greatest assets of any online business. Don't let yours wither away and die. Go pick those weeds.
Some reasons to go with MailerLite:
Completely FREE until you reach 1,000 subscribers.
Easy to afford after 1,000 subscribers, plus you can save thirty percent extra if you pay yearly.
The forever free plan, already includes all the great features, including beautiful landing page templates and automation.
Easy drag-and-drop interface
Mobile friendly forms and newsletters
A photo editor and image hosting that is unlimited.
Easy to understand reports, to track your growth.
Amazing 24/7 customer support.
Newsletter delivery done by time zone. No more middle of the night emails!
The possibility to filter your subscribers by signup source, timezone, campaigns, automation workflows, time inactive groups, fields, segments, and signup date.
I think with all this it makes sense for you to sign up for MailerLite today.
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