*This post may contain affiliate links. You'll never pay more using my links (sometimes less!) and you'll be helping support this blog. Thank you!*
As a blogger, you hear all the time to focus on your email list. It will have the best conversion rate for sales, and they are your prime audience. You may have a lot of followers on social media, but you don’t own your followers. You do however own your email list. These are email mistakes made by bloggers.
- Your welcome email doesn’t position you as the best person to help your reader. This is one of the first contacts your subscriber has with your brand. Your very first transaction was your reader providing their email to join your list, probably for a freebie offer. Everyone starts somewhere and eventually, you’ll have credibility but your welcome email cannot be one of these things. You need to tell the reader how you can help them right now.
- Share your story and what you have done so far.
- The journey you’ve taken (and how it relates to the journey your reader may have taken).
- If you have credibility then share it. This can be awards or education or achievements so far in life.
- Your welcome email doesn’t involve inviting the reader to the conversation. However, a lot of people have a call to action so this is not a time to be generic. You need to be authentic despite email automation.
- Your email is not consistent with your brand and voice. Is it similar to your blog posts that were probably read before they signed onto your list? Do you sound like a totally different person? An email is just like a blog post. A consistent voice is essential.
- Your welcome email sounds like the end of the conversation. The reader doesn’t know if they will only get updates or hear from you again. Create dialogue and set that expectation.
- Your email asks too many things of the reader. What product do you want to see me create? Can you help me with a survey? What blog post should I write? You see this frequently in emails. You can’t ask these things so soon.
The relationship you have with your list is important. You should treat it as such. You will need to nurture your list and provide them with valuable information. Treat newsletters like a blog post, and stay consistent with your brand.
Are you looking to start a blog?
Already have a blog?
Plan your posts with the Erin Condren Deluxe Monthly Planner.
Handle your bookkeeping with Quickbooks.
Just need income on the side?
Want to learn more?
Want to shop?
Before you go shopping for a new phone, check out this offer from Verizon HERE.
Get $10.00 off your first Google Express order HERE.
Skip the thrift shop and do second hand the easy way with $10 off at ThredUp HERE.
Help support this blog by shopping on Amazon at no extra cost to you.
More for the bloggers:
Register Your Domains Hassle-Free with Namecheap.
This post was proofread by Grammarly.