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If you are a creative entrepreneur, you need to have an email list. Social media platforms will come and go, algorithms change, etc, but you will always have access to your email list. You own it.
Any veteran internet marketer will tell you that their list is their most important asset. That list is your biggest fans, waiting for your content to come to them straight into their email. It’s priceless.
This is why you need building your list right from the beginning of your blogging journey. This is very important. You might think you need to wait until you achieve a certain level of traffic, but you don’t. You should also always be engaging with your list even if it is small. Think about it, even if you have five people on your list, they don’t know that when you email them. You need to engage your list to prime them for sales, whether that be affiliate products or your own products.
Another thing to keep in mind is to make sure your email is targeting your ideal customer and subject focus. If they are on your list for signing up for a freebie, the content they receive shouldn’t really change all that much. Once you have your niche, you need to stick to it.
You Need an Email Marketing Service
There are a lot of email marketing services out there. This will be what you use to run your email marketing campaigns. They should have the following:
- Amazing customer service: They should be responsive and handle issues promptly if they arise.
- Nice looking email templates: They need to keep with the times and understand the little details. The platform should be easy to use.
- Analytics: You should be able to read and understand your metrics. Without good analytics, you won’t know what to change.
- Autoresponders: Autoresponders are the key to making email marketing a somewhat passive experience. Autoresponders can minimize the amount of work.
- Easy integration: Email is separate from your blog but you need to be able to integrate them. You need to integrate the two together without a bunch of hassle.
- Attractive forms and landing pages: Similar to templates, you want a platform that understands that your landing pages need to be attractive and functional.
Basic Method to Get People to Sign-up
The Freebie exchange
This is the typical method where someone signs up to your list to get a freebie such as a PDF or an email course or even an ebook. The signup is incentivized by the freebie. There have been some changes to this method due to a new law in the EU called GDPR. That deserves its own post, however, MailerLite has the tools to get you GDPR friendly with your email signups.
So what if you have a freebie but no one is signing up?
People are shown all kinds of freebies on sites like Pinterest, so your freebie has to actually be valuable and stand out. A lot of people guard their email address because they are just simply emailed constantly by bloggers trying to sell this course or that course. A checklist or PDF may not be enough anymore unless it has some really great information that can’t be found elsewhere.
Doesn’t Solve a Problem
To figure out what kinds of problems your audience has, look at your most popular posts. What are they about? Consider offering content upgrades that relate to these post topics. Beyond that, a lot of it is trial and error.
Freebie Isn’t Packaged Right
Maybe your audience doesn’t want another generic content upgrade, perhaps you need to write an ebook that goes deep into their problems and solves them. Like I said above, people are guarding their email lists and not everyone wants to hear about your product offer every day.
Deciding what to send to your list
It’s time to make some content ideas for your email list. Do you have any topics that you could go more in-depth with to your biggest fans? Do you have special offers to share with them that are actually valuable? Do you want to share more in-depth information about your blogging journey?
- Consider your objectives for the year, in other words, your business goals. Map out the next three months. What kind of emails can you write that will support these goals and your list will also benefit from? Can you create an automation over a few emails that warm up your audience for a product launch instead of constant bombardment? Do you have industry knowledge? Do you have extra freebies and content?
- If you have anything relevant to your list to promote think about how you can get there in a few email sequences.
- Add in the holidays even the offbeat ones. What are national holidays would make sense with your brand, if any? What related email messages can you send that go along with them?
- Add in any events or online collaborations you might be doing. Come up with an email to announce it and reminders too
- Set a timer for 10 or even 20 minutes. Brainstorm and write down everything you can think of that would be relevant. Don’t edit these ideas, just flow freely. Take a look at the ideas. Anything related combine, and skip those that don’t align with your brand.
- Mind map the topics you came up with. Consider sequences, products, and affiliates, but don’t overdo it.
Consider the next three months and plan out your emails in an editorial calendar. These aren’t just for blog posts but for email lists too! You’ll do much better with your list if you are prepared with what to send them each day or week.