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When you are starting out as a freelancer or blogger it is important to ask yourself who your ideal customer is.
They are the person you were made to serve. They are the person that is a loyal follower of your brand, wants to learn from you, signs up to your email list, and ultimately buys from you. So how do you target these individuals?
One of the best ways for you to find your ideal client when you are just starting out is to share your story. You want to let your personality shine through your brand. Be genuine. These characteristics really stand out when it seems like everyone around you is trying to target the same demographic.
You should also think about your clients when creating content for your blog and social media. You want to write about things they resonate with and want to learn. You need to give away some of the good stuff for free. That might sound counterproductive but it will build trust with your audience and can ultimately lead to sales of products or services.
In addition, you should let go of the idea of perfect while still working to clarify your brand. You might be working on your site forever trying to launch because you’re wanting to make it perfect. You might want to start a YouTube channel but feel awkward on video... *raises hand*. You should look past this stuff and just get started. The sooner you share your content and start chugging along, the better you are going to get at your craft.
Don’t forget to be active on social media, but specifically where your ideal customer is. You also should be social! Try interacting with people instead of just resharing others work and your own. Start a conversation. Try to carve out some time to just be helpful to people. This will resonate with your ideal audience.
You should also try to niche down. When you try to appeal to everyone, you appeal to no one. Does someone come to your website and immediately know who you are and what you do? You shouldn’t be blogging about a bunch of things that don’t mesh well together.
Stay consistent. I will admit I have trouble with this, but I’m trying to stick to a schedule and working on it. Once you start to see growth, don’t let it slip away, keep at it. If you don’t post for a week you might lose some of the traffic you had.
Some questions to consider when trying to determine your ideal customer are:
- What are they struggling with?
- What holds them back?
- What do they wish they could do or didn’t have to do?
- How could you make their life easier?
Think about the answers to these questions. When you figure this out, it is going to be a lot easier to create content and ultimately get sales for services and products that you create and promote. It is possible to attract your ideal customer when you are just starting out, you just need to figure out who they are and how you are going to help them.
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This post was proofread by Grammarly.
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