When you first start out freelance writing, pitching can be intimidating. You aren’t really sure what to say and perhaps you don’t have any samples yet. If you don’t have any writing samples, that is the first thing to start working on. You want to have great samples that impress the client you are pitching to. If you haven’t had any gigs yet, the easiest way is to just start writing and use that as your sample. Make one up! Another easy way is to use your blog or LinkedIn publisher. Here’s the break down for your pitch.
Introduction. If your intro is bad, the prospect isn’t going to keep reading. The main thing to do is make a statement that makes you stand out and then quickly get to why you are a good match.
Body. Keep it brief. You’ll want to get specific as to why you are a good match for the gig. Then you’ll want to list your best samples (remember we created those in the beginning?) The best case scenario is to have samples in the same niche as the gig you are applying for.
Conclusion. This will wrap things up and let them know how to contact you. If you want to get noticed, a photo is a good way to do that. You might want to use your logo if you have a blog or business.
Following these simple steps you should land more gigs. You should also keep a spreadsheet of places you pitch and follow up with them in a week or so if you haven’t heard anything. It can be difficult to land gigs at first, but if you keep at it and pitch everyday, you will. If your pitch still isn’t working, then try tweaking it a bit. Make sure you are making it specific to each job you apply for. They will know if you use a form letter and spam everyone (do not do that.)