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Rebranding your blog or business would mean not only maybe changing your website template and logo, but also perhaps what your brand does and your mission statement. You need to look at your existing brand and fine tune it to align with what you stand for today, instead of maybe a year ago. This is not something to take on lightly, and there are some questions you should ask yourself before doing a rebrand of your blog or business.
What parts of your brand are not working right now? There may be a few parts to this. Does your name work with your goals? Are you working with your passion? Do you even have a “brand”?
What parts of your brand are working for you? You don’t necessarily have to start from the very beginning. This could be things like your posting schedule or social media interaction.
Who is your ideal audience? You need to know the client you are marketing too. If this is not clear, then you should definitely rebrand. Some things that can help you with this are:
- Popular posts
- Social media
4. Am I using this as an excuse to get excited about my business again? A rebrand can do this but it shouldn’t be the only reason you rebrand. Eventually, you’ll lose steam again with this new idea.
There are reasons why you might want to rebrand your blog or business but it should not be taken on lightly. There is a lot of work to do with a rebrand and you may lose some followers along the way. The key is to make sure you connect with your ideal audience more than ever. When catering to everyone, you cater to no one at the same time. You put a lot of work into your creative business and you should be passionate about what you are doing, even if that means you need to make a change.
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