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Are you a blogger? A freelancer? Everyone under the sun is telling you that in order to be successful you need to have a niche. You have to be an authority on your topic. If you have a blog, if you try to reach everyone, you a reach no one. You can’t have a blog about horses, cupcakes, and college. It just doesn’t work like that. However, there are some reasons to occasionally broaden your niche, or even write outside of it.
Are you looking to start a blog?
Here are some reasons you should branch out from your niche:
You increase the size of your audience. If you have a blog on the side about horses but write for another publication about blogging, this makes sense. You will increase your audience by your expertise on the subject of blogging, because of your blog about horses.
You can start making future customers. You may not have had services from your horse blog, but now you do, as a marketing writer.
You can express yourself. Sure, you know a lot about horses, but you really enjoy marketing. One might say you have to, in order to have made that horse blog successful. Now you can write about something you truly enjoy on the side.
You’ll stay sane. One might get really sick of writing about one topic for years on end. In this way, you get to branch out, research and write about more things. You’ve also got services you can offer which are scoring your gigs. This makes it a lot easier to not be bored and in turn burn out.
You may want to consider branching out in your content a bit. You don’t want to get to the point where what you write about is all over the place, but you can broaden your scope somewhat. In this way, you can offer different services and engage a different audience and grow your following.
Not looking to blog and just need income on the side?