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Have you looked into becoming a freelance writer? Perhaps you are already making money with your writing, but are unsure if freelance writers should have a blog. Is it really worth all the work you have to put into it, maintaining it each week? The answer is definitely yes! Having a blog is time-consuming but there are so many benefits.
So, you’re trying to win over new clients with your freelance writing website. It’s important that this website has some of your best work. They will be viewing your past articles. It’s very likely they will be looking for a blog when. They go to your site. Not only this, but a blog proves consistency and that you stick with it.
You’ll be able to prove your knowledge of your niche. Your prospective clients will see you are passionate about your chosen topic. You can refer people to your blog when asked for a portfolio. They will get to know your writing style.
You’ll have content to share. You can use your blog posts as marketing material. You should be sharing posts on Facebook and Pinterest. More blog posts mean more social media content. It helps drive traffic to your website which in turn leads to more sales or bookings.
There will be SEO value. A backlog of posts will help your site’s SEO. A search engine won’t have fresh material to rank if you don’t have a blog on your website. You’ll be more likely to get organic traffic.
As a freelance writer, you should definitely have a blog. Blogs are not easy to stick with and yes, you will have to put hard work into maintaining your blog. However, you will reap the rewards of more clients, more marketing material, and a better ranking thanks to SEO.
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