Things to Do Before Launching Your Blog

Things to do before launching your blog.jpg

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Are you thinking about launching your very first blog? There are some things you should do before you launch your website.

Choose your web hosting service.

You’ll want to make sure you are self-hosted so you actually own your content. Get with Bluehost, HostGator, or Squarespace. .You’ll also want to have your own URL to look serious as a business owner. Many hosts offer budget plans for when you are just starting out.

Pick a theme for your blog.

If you have Wordpress you’ll need to pick a theme. This can be fun and it can also be frustrating. There will be premium and free themes to choose from. If you’re on a budget just stick with free for now and upgrade once you have income coming in.

Determine the niche of your blog.

You could blog about anything and everything but this generally isn’t the way to go. You’ll want to know your audience and try to solve problems for them. No one cares about your daily life (although you can include storytelling in your posts) the main goal for the reader is finding a solution to a problem they have.

Figure out your target audience.

You’ll need to figure out who you are writing for and what problems you are solving for them. You should get really detailed. Think about the following:

    • What do they read? (Blogs and other materials)

    • What their goals? (Personally and Professionally)

    • What kind of challenges do they face?

    • What are they trying to do right now that you can help them with?

    • Where do they go offline?

    • What hobbies do they have?

    • Where are they on social media?

    • What industry leaders do they look up too?

    • AgeGender

    • Dream career

    • Marital status

    • Income

    • Location

When you try to appeal to everyone, you appeal to no one. Always strive to write for your target audience in everything you do related to your blog.  

Have a strong brand.

This is more than a logo and colors. You’ll want to create a cohesive experience for your readers. You can do this through your posts, how you interact with others online, and through your social media. You’ll also want to have a fantastic website to go along with this, the best your budget can do.

Make a business plan.

Think about the future of your blog. Think about it as a business and ask yourself the tough questions such as why are you blogging? How do you want to monetize? Where do you see your blog in one year?

Strategize social media.

Get the word out about your launch before it happens. Build anticipation. Use a social media schedule if you can afford to before you even start. Join a Facebook group in the niche you are going to be blogging about. You can also get involved on Twitter. Get all your social media handles in place, and then focus on one in the beginning and master it. I suggest you do this with Pinterest first. If you are going to invest in one tool from the very beginning I recommend Tailwind. You want someone to find your post on Pinterest, and then sign up to get the content upgrade and then end up in your email sales funnel.

Have a “Coming Soon” page and include a content upgrade to get emails.

You’ll already be starting a relationship with your target audience if you do this. Once your site goes live you can email them. Chances are they forgot about your website after finding it if there was no content there. If you get their email, you can remind them of the launch. Things you can give out to your potential readers would be:

    • A video series

    • A workbook

    • A challenge

    • A mini course

    • A checklist

    • An eGuide

    • An eBook

Make sure this freebie is going to be a lead up to your first paid product. The goal is to have a freebie, then a cheaper tripwire product and then your main paid course.

Have posts ready.

You don’t want to launch your blog with just one post. You want enough content to keep the reader on your site for a while. You should have a minimum of 5 posts before launching, but I would really strive for 10 if you can.

Make an editorial calendar.

Be ready for the month ahead by planning out your posts. You might want to just wing it but honestly, that isn’t a good idea. Try to stick to your calendar and set up your processes. Figure out your content creation steps now to make creating content easier for you in the future. You might consider batching. I try to write my posts for the week on the weekend, as an example, and then work on creating pins and content upgrades during the week.

Following these steps will get you on a good start on your blogging journey. You’ll be prepared to start and hopefully continue your website. I bet you’re excited about launching your blog! What will you be blogging about? Let me know in the comments below.

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This post was proofread by Grammarly.

If you are interested in starting a blog of your own, I created a tutorial that will help you, How to Start a Blog. If you are asking yourself “Can you seriously make money blogging?” My main tip is to be self-hosted. This is essential if you want to monetize your blog. It also makes you look more professional to companies you will partner with. Blogging income won’t happen unless you are self-hosted. You can pick from these links: Bluehost,  or HostGator.

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