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So you have a blog or business and you are wondering what social media platform you should focus on? The short answer is all of them, Pinterest, Instagram, Twitter, and Facebook. But before you go crazy doing “all the things” you should really focus on one platform first after securing your business name on all of them. You should also be willing to try new features that these platforms come out with.
I would say the number one social media that you should focus on is Pinterest. I LOVE Pinterest. If you have a blog that will do well on Pinterest I highly encourage you to get started right away and also to get get the annual plan on Tailwind. Right now, my Pinterest has 206.4k monthly views. I can attribute that largely due to Tailwind. I’m also always on Pinterest researching new strategies so I’m sure that helps as well (the manual pinning.)
The next social media platform I am working on now is my Instagram. Everyone is on Instagram now and even though I haven’t really put a huge amount of effort into my account yet I do get a decent amount of traffic from it. I have started scheduling my posts with Planoly and I love it so far! It makes it so much easier with the auto-posting feature. I can set it and forget it and that is great.
Twitter is an important tool for freelancers. You can easily land writing gigs on Twitter under relevant hashtags. Some people really love Twitter. So far it’s been okay but it isn’t my main focus. I use Buffer and Hootsuite for Twitter with free accounts.
Lastly, Facebook. I don’t really do much with Facebook other than send my posts to my page through Repurpost. It's really difficult to get much engagement on Facebook pages without paid ads. Most bloggers have Facebook Groups. I haven’t done that just yet because I have a totally unrelated Facebook group with over 126k members in it (having nothing to do with blogging) and some other admin responsibilities in other groups. I will say though that if you are offering a really thorough expensive course you should have a Facebook group to go along with it. Some people have a ton of success growing their list through Facebook with paid ads, I’m not there yet but once I am I will certainly fill in my audience with how that goes.
Honestly, I think Pinterest and Instagram are the accounts to focus on for the time being. I’m also about to start my Youtube channel so please subscribe for future videos here.
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