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According to the Freelance Union, 35% of Americans wanted to enter the gig economy. There may be a lot of competition for freelance gigs but that isn’t the only reason you aren’t scoring clients. Here are the reasons why you aren’t landing freelance writing clients.
- You don’t have a portfolio. Clients will always look at this. There are portfolio sites like Contently, but ideally, you should have your own website.
- You don’t charge enough or you charge too little. Your rates could be working against you. You want to get paid what you deserve, but sometimes a high rate can make you unapproachable. You also may not look qualified if you are the cheapest writer out there.
- You don’t have an online presence. You really at minimum need a website with your own URL. Are you looking to start a blog?
Make sure you buy a domain and go self-hosted. Get with Bluehost, HostGator, SiteGround or Squarespace.Already have a blog? Try some new social media tools, like Tailwind for Pinterest. You get a free month by using my referral link. Do some affiliate marketing the easy way, with Skimlinks.
Handle your bookkeeping with Quickbooks.
Just need income on the side?
- You also should be on LinkedIn, Twitter, and Facebook.
- Your freelance website looks bad. You’ll want to have a self-hosted blog and maybe if you aren’t tech savvy, go with Squarespace over Wordpress. You don’t necessarily have to hire a designer but your website needs to look decent for you to be taken seriously.
- You have awful grammar and spelling. Consider hiring an editor or at least using Grammarly.
- You don’t have enough experience. Try guest posting and blogging to help with this. Always keep pitching.
You may be eager to start freelance writing to enter the gig economy. It can be difficult but it is possible so don’t give up! With these tips, you should be able to land your first gig and go from there. Having your own creative business is a lot of work but it will improve your life.
- Why You Need to Update Your Creative Business Website
- Finding Your Freelance Writing Niche
- Why Blogging For Your Business is a Smart Move
- How to Write a Better Pitch For Writing Gigs
- The Keys to Freelance Content Creation