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So maybe you started a blog three months ago and you aren’t making 8k a month like that other blogger said you could… Not every blog is going to be an overnight success. What most of these bloggers don’t tell you is they already run another successful blog and they already know what systems to use and have the skills necessary to blow up overnight. Now, just because you aren’t making thousands doesn’t mean you can’t make it work. One of the best ways to make money through your blog is to use it as a portfolio for services. Check out my services page as an example. The following are some reasons why your blog isn’t growing.
You don’t have a clear message. If you don’t know what your blog is about, then you won’t be able to convince anyone to stick around on your blog. You need to choose a niche and stick to it. When you try to appeal to everyone you appeal to no one.
You don’t know your target audience. Your target audience or ideal reader is very important. In fact, you are writing for them, not you, if you are trying to blog for business. Check out your analytics and see what posts are resonating with people. Make sure you have content upgrades on those posts to encourage email sign-ups.
You don’t have an email list. You need an email list from the very beginning. You don’t own social media followers but you own your email list. It doesn’t get effected by algorithms or could disappear altogether. I use MailerLite. I like it better than MailChimp and its free for your first 1k subscribers.
Your blog loads slowly. You need to make sure you find ways to make your site load quickly. This could mean you need to compress images.
Your brand isn’t strong. You need to have a great website, a logo, and colors that are consistent with your social media and your website. You also need to build trust with your readers through what you say. Never lie to your audience.
You don’t give enough value for free. You can make all the courses you want but if you don’t give away anything for free, you don’t build trust with your readers. They need to know that you know what you are talking about.
Your content is boring. Work on your writing from day one. You may not be the best at the beginning but always strive to improve. You should be writing daily (not posting daily) with few exceptions.
You’ve taken on too much. You’re trying to do a million things at once and that leads to overwhelm and burnout. For instance, in the beginning, focus on one social media platform, just make sure you get your blog name on all of them. Try some social media scheduling tools, like Tailwind for Pinterest, Planoly for Instagram, or Recurpost for Facebook and sharing blog posts.
You don’t have a professional blog design. You can DIY it if you want to but if you can’t manage to make it look okay you may want to hire a designer. If you are interested in starting a blog of your own, I created a tutorial that will help you, How to Start a Blog. If you are asking yourself “Can you seriously make money blogging?” My main tip is to be self-hosted. This is essential if you want to monetize your blog. It also makes you look more professional to companies you will partner with. Blogging income won’t happen unless you are self-hosted. You can pick from these links: Bluehost, or HostGator.
Your writing doesn’t have a personal tone. Write as if you are writing to a friend.
You spend to much time on tasks with low return. Again, social media is a good example of this. Use a scheduler.
You aren’t doing well with marketing. You need to be able to sell yourself in a non-spammy way. Make sure you read up on trends and follow other bloggers in your niche to see what they are doing. You can also download my Facebook group list with promo schedules in my sidebar.
You don’t see yourself as an expert. If you are doing a “journey” type blog make that clear but write with confidence. I’m not an expert I just research and blog a lot. I’m learning with my readers.
You don’t have attractive graphics. You don’t have to be a designer but try Canva or PicMonkey if you aren’t familiar with Adobe programs like Photoshop and illustrator.
You don’t format your posts correctly. Don’t have big walls of text.
You don’t have attractive headlines. Don’t do clickbait but spark curiosity and get the clicks. Check out my article on How to Generate Blog Post Titles and Ideas.
You are misusing social media. Read up on trends see what is happening right now for social media trends and what the algorithm changes are as they happen. Pinterest is good for this as it’s full of knowledgeable bloggers.
You don’t have a path for people to follow. Your blog should be consistent and the posts should relate to each other. You need to work on your sales funnel by creating content in blog posts, freebies, and courses.
You aren’t using a call to action in your posts. Tell your reader what to do. Sign up for your email freebie? Read the next post? Ask questions and ask for comments.
You aren’t selling the result. No one cares how many pages your ebook is, they want to know what it will do for them. It needs to solve the problems of your target audience.
You aren’t taking any risks. Try something new. Try the latest platform or follow a current trend. Join YouTube, challenge yourself.
You aren’t utilizing your own personality. Include stories in your posts. You don’t want to make your blog a diary but its okay to share some personal things as they relate to lessons you may have learned and so on.
You are afraid of success. Don’t get in your own way. Keep learning but don’t necessarily strive for perfection. Get your content out there and see what happens. You can always update it later.
I hope you got something out of this list of reasons your blog might not be growing. It’s going to take some hard work and determination to get your blog rolling. You’re going to make mistakes but the best thing you can do is keep at it. If you are a freelance writer like myself there is no better way to make a portfolio besides having a blog. You have the opportunity to make money but it doesn’t happen overnight.
Are you looking to start a blog?
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Create items for your e-commerce store with Printful.
Get stock photos for social media from Ivory Mix.
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Create amazing graphics with the help of Creative Market Pro.
Do some affiliate marketing the easy way, with Skimlinks.
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Get some help for just $5.00 on Fiverr.
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This post was proofread by Grammarly.
If you are interested in starting a blog of your own, I created a tutorial that will help you, How to Start a Blog. If you are asking yourself “Can you seriously make money blogging?” My main tip is to be self-hosted. This is essential if you want to monetize your blog. It also makes you look more professional to companies you will partner with. Blogging income won’t happen unless you are self-hosted. You can pick from these links: Bluehost, or HostGator.
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